For commercial & industrial (C&I) solar, getting the initial “yes” is only half the battle. The real challenge is keeping momentum and closing multi-stakeholder deals that often stall for no clear reason. After decades of relying on traditional sales techniques, I realized that success in today’s long-cycle projects demands a fundamental shift from micromanagement to vision alignment…
https://www.pv-magazine.com/2025/10/03/us-commercial-solar-sales-teams-move-from-micromanagement-to-alignment/
